{"id":18371,"date":"2026-03-17T20:05:37","date_gmt":"2026-03-17T20:05:37","guid":{"rendered":"https:\/\/air.com.vc\/blog\/?post_type=web-story&#038;p=18371"},"modified":"2026-03-17T20:05:37","modified_gmt":"2026-03-17T20:05:37","slug":"o-que-e-marketing-de-influencia","status":"publish","type":"web-story","link":"https:\/\/air.com.vc\/blog\/web-stories\/o-que-e-marketing-de-influencia\/","title":{"rendered":"O que \u00e9 marketing de influ\u00eancia"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Lexend%3Awght%40400%3B700\" rel=\"stylesheet\"\/><link href=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-10.jpg\" rel=\"preload\" as=\"image\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              @media (max-aspect-ratio: 9 \/ 16)  {\n                @media (min-aspect-ratio: 320 \/ 678) {\n                  amp-story-grid-layer.grid-layer {\n                    margin-top: calc((100% \/ 0.5625 - 100% \/ 0.6666666666666666) \/ 2);\n                  }\n                }\n              }<\/p>\n<p>              @media not all and (min-resolution:.001dpcm) {\n                @media {\n                  p.text-wrapper > span {\n                    font-size: calc(100% - 0.5px);\n                  }\n                }\n              }<\/p>\n<p>              .page-fullbleed-area,\n              .page-background-overlay-area {\n                position: absolute;\n                overflow: hidden;\n                width: 100%;\n                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0;\n                margin: 0;\n              }<\/p>\n<p>              @media (prefers-reduced-motion: no-preference) {\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n                \/*\n                  AMP CTA Layer will exactly occupy 74px regardless of any device.\n                  To space out captions 74px from the BOTTOM (AMP CTA Layer),\n                  74px from the TOP should also be spaced out and thus: 2 * 74px\n                  will be the desired max-height.\n                *\/\n                max-height: calc(100vh - (2 * 74px));\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-audio-sticker {\n                height: 100%;\n              }<\/p>\n<p>              .audio-sticker {\n                font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>O que \u00e9 marketing de influ\u00eancia<\/title><link rel=\"canonical\" href=\"https:\/\/air.com.vc\/blog\/?post_type=web-story&amp;p=18371\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Air\" publisher-logo-src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/Air_logo_preferential_black.png\" title=\"O que \u00e9 marketing de influ\u00eancia\" poster-portrait-src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/cropped-o-que-e-marketing-de-influencia-10.jpg\"><amp-story-page id=\"b024233e-551a-439c-8156-849cb95adbcd\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#eead69\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a8f6cedf-2f82-4527-a17c-72b97b8898c1\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-84.8292%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-10.jpg\" alt=\"Mulher tirando foto\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-10.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-10-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-10-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-10-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 48vh, 107vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:80.09709%;width:77.6699%;height:7.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 4.081632653061225% 4.081632653061225% 4.081632653061225% 4.081632653061225%\" id=\"el-9d1669aa-a0b4-4bdd-a3ea-e021699b228e\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">O que \u00e9 marketing de influ\u00eancia<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:26.21359%;top:88.02589%;width:48.54369%;height:11.97411%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 2.7027027027027026% 2.7027027027027026% 2.7027027027027026% 2.7027027027027026%\" id=\"el-8f973220-e341-4b3c-b01b-ec9a30fc1ecb\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1875% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span>E por que ele se tornou uma das estrat\u00e9gias mais importantes do marketing digital.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1cec53aa-e066-47a1-82fc-e2c98d268416\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f4ac23\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-cf0b881d-e9ab-43b5-8e26-1be802e30729\">\n<div style=\"position:absolute;width:262.59643%;height:100%;left:-109.42321%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-2.jpg\" alt=\"Mulher fazendo self\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-2.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-2-768x520.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-2-300x203.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-2-150x102.jpg 150w\" sizes=\"(min-width: 1024px) 51vh, 114vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:81.5534%;width:77.6699%;height:12.13592%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 2.666666666666667% 2.666666666666667% 2.666666666666667% 2.666666666666667%\" id=\"el-cb0b0b98-ccf9-48fb-8e4c-43912772aad6\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Durante muito tempo a comunica\u00e7\u00e3o das marcas era simples:<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:26.21359%;top:93.68932%;width:48.54369%;height:5.98706%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 5.405405405405405% 5.405405405405405% 5.405405405405405% 5.405405405405405%\" id=\"el-4e696c17-7d0c-476e-97ca-f745c9b899c6\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1875% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span>a marca falava e o p\u00fablico escutava. Hoje isso mudou.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"fd33b429-e82f-43b7-a81f-ea0ca30f120f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d39c63\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-df44bec9-8966-4426-a42c-f1d76a2d64da\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-68.16253%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-3.jpg\" alt=\"Mulher de boca aberta\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-3.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-3-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-3-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-3-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:83.17152%;width:77.6699%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 4.166666666666666% 4.166666666666666% 4.166666666666666% 4.166666666666666%\" id=\"el-125177ff-fbae-4b5f-b185-e400783ccd7f\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">As pessoas querem ouvir pessoas.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:26.94175%;top:90.93851%;width:48.54369%;height:8.73786%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 3.7037037037037033% 3.7037037037037033% 3.7037037037037033% 3.7037037037037033%\" id=\"el-bd21e4c3-130d-470a-a4ba-de72d83f4ef2\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1875% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span>E \u00e9 por isso que criadores de conte\u00fado ganharam tanto espa\u00e7o na internet.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d778b1b7-ad99-4550-a172-ac88bac1205e\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#efa3b4\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e9de4b20-fe44-4112-8bd3-5c7f22487d60\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-83.2667%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-4.jpg\" alt=\"Mulher usando o celular\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-4.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-4-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-4-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-4-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 46vh, 103vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:81.22977%;width:77.6699%;height:15.53398%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 2.083333333333333% 2.083333333333333% 2.083333333333333% 2.083333333333333%\" id=\"el-a692165b-30e7-40b2-82f8-7e90fbaad31f\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Creators n\u00e3o falam como marcas.<\/span><br \/>\n<span style=\"font-weight: 700\">Eles falam como gente.<\/span><br \/>\n<span style=\"font-weight: 700\">Isso cria algo muito poderoso:<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.48544%;top:96.76375%;width:48.54369%;height:2.91262%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 11.11111111111111% 11.11111111111111% 11.11111111111111% 11.11111111111111%\" id=\"el-f6993b2b-7e8f-4c4e-9868-9ffa1acfa24d\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1875% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span>confian\u00e7a.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"dded06e0-bb0a-4c1f-a5b2-9abd49354b5e\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#cf8a31\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6b0a7597-2d29-49cf-8132-3caef8f71f0c\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-83.2667%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-5.jpg\" alt=\"Mulher com v\u00e1rios post-its\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-5.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-5-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-5-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-5-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.67961%;top:77.34628%;width:77.6699%;height:19.25566%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 1.680672268907563% 1.680672268907563% 1.680672268907563% 1.680672268907563%\" id=\"el-cec30cc3-5b19-44b6-b7fb-7f35e3549e21\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Marketing de influ\u00eancia acontece quando marcas trabalham com criadores para se conectar com suas comunidades.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:96.60194%;width:48.54369%;height:2.91262%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 11.11111111111111% 11.11111111111111% 11.11111111111111% 11.11111111111111%\" id=\"el-3589c213-4e28-48e7-b79f-d105a8441c3a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1875% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span>De forma aut\u00eantica.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3aead27c-0e35-47c8-8cee-1c9681439818\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#93d3d3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d43add9c-fc8e-4b19-8d39-372c3d47d959\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-47.85003%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-6.jpg\" alt=\"Mulher segurando o curtir\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-6.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-6-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-6-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-6-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 51vh, 113vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.67961%;top:75.40453%;width:77.6699%;height:15.53398%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 2.083333333333333% 2.083333333333333% 2.083333333333333% 2.083333333333333%\" id=\"el-86a1993d-da7f-486b-9b04-5d7e76e2d0bc\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">N\u00e3o se trata apenas de seguidores.<\/span><br \/>\nOs fatores que realmente importam s\u00e3o:<\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.72816%;top:90.93851%;width:48.54369%;height:8.73786%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 3.7037037037037033% 3.7037037037037033% 3.7037037037037033% 3.7037037037037033%\" id=\"el-e5081271-8612-4802-b144-51883a9d673f\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1875% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span>afinidade<br \/>\ncredibilidade<br \/>\nengajamento.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"cc070c9c-1655-4b10-a847-30ebd5916ddf\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d19474\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-caa3101e-488d-46d7-bc95-fd19534f487f\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-83.2667%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-7.jpg\" alt=\"Duas mulheres conversando e usando o celular\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-7.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-7-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-7-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-7-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 57vh, 126vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:80.09709%;width:77.6699%;height:7.9288%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 4.081632653061225% 4.081632653061225% 4.081632653061225% 4.081632653061225%\" id=\"el-5ab809b7-2e11-4ea2-8648-7520f812cbfe\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Creators ajudam marcas a gerar:<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.97087%;top:88.02589%;width:48.54369%;height:11.97411%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 2.7027027027027026% 2.7027027027027026% 2.7027027027027026% 2.7027027027027026%\" id=\"el-cc5bf428-820c-4341-8374-eb7a6f75ca5c\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1875% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span>mais aten\u00e7\u00e3o<br \/>\nmais conversa<br \/>\nmais proximidade com o p\u00fablico.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"19ef434a-4f21-4efb-a0bb-6ead2bf97245\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#edacb5\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8af60cb0-c2c5-422c-978a-8360f6c99ecc\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-115.03754%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-8.jpg\" alt=\"Mulher gravando\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-8.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-8-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-8-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-8-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 51vh, 113vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.67961%;top:84.14239%;width:77.6699%;height:15.53398%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 2.083333333333333% 2.083333333333333% 2.083333333333333% 2.083333333333333%\" id=\"el-11726aed-a4c5-415b-b0e2-e79707bf4fc5\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Por isso campanhas com influenciadores se tornaram parte central das estrat\u00e9gias digitais.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4efde524-16ce-4653-b986-2fd221fdcc8e\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-70c5da29-c285-4a1d-beeb-d087a5f7d937\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-83.2667%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-1.jpg\" alt=\"Mulher com cara de surpresa\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-1.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-1-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-1-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-1-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 48vh, 106vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:79.28803%;width:77.6699%;height:11.65049%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 2.7777777777777777% 2.7777777777777777% 2.7777777777777777% 2.7777777777777777%\" id=\"el-8591d026-7727-4fba-aa9d-5c370c82c056\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">O mercado de influ\u00eancia continua crescendo em todo o mundo.<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.97087%;top:90.93851%;width:48.54369%;height:8.73786%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 3.7037037037037033% 3.7037037037037033% 3.7037037037037033% 3.7037037037037033%\" id=\"el-2f4f6732-baef-47fa-aa56-5f9f4caf5ad9\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1875% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span>E deve seguir em expans\u00e3o nos pr\u00f3ximos anos.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"dcf5682a-c26d-4780-b310-8d50d99e63aa\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e5a76a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-95187786-38ed-4170-8c40-05ba7a14a9e3\">\n<div style=\"position:absolute;width:266.5334%;height:100%;left:-83.2667%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-9.jpg\" alt=\"Mulher fotografando\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-9.jpg 1000w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-9-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-9-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2026\/03\/o-que-e-marketing-de-influencia-9-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.67961%;top:85.11327%;width:77.6699%;height:11.65049%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.625% 0.625% 0.625% 0.625% \/ 2.7777777777777777% 2.7777777777777777% 2.7777777777777777% 2.7777777777777777%\" id=\"el-eba1bb06-9ecc-4e3e-bf9f-9eff736b389b\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.18750000000000044% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:center;padding:0;color:#000000\"><span><span style=\"font-weight: 700\">Quer entender como marcas escolhem os criadores certos para suas campanhas?<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:25.97087%;top:96.76375%;width:48.54369%;height:2.91262%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:1% 1% 1% 1% \/ 11.11111111111111% 11.11111111111111% 11.11111111111111% 11.11111111111111%\" id=\"el-1714489b-2a7a-4a20-818e-3be48cf85b98\"><a href=\"https:\/\/air.com.vc\/solucoes\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.1875% 0;font-family:&quot;Lexend&quot;,sans-serif;font-size:0.242718em;line-height:1.2;text-align:center;padding:0;color:#000000\"><span>Continue explorando.<\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda como o marketing de influ\u00eancia funciona e por que ele se tornou uma das estrat\u00e9gias mais importantes do marketing digital.<\/p>\n","protected":false},"author":3,"featured_media":18382,"template":"","meta":{"web_stories_publisher_logo":17431,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-18371","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 marketing de influ\u00eancia - Air<\/title>\n<meta name=\"description\" content=\"Entenda como o marketing de influ\u00eancia funciona e por que ele se tornou uma das estrat\u00e9gias mais importantes do marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/air.com.vc\/blog\/web-stories\/o-que-e-marketing-de-influencia\/\" \/>\n<meta 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