{"id":17482,"date":"2025-07-08T16:28:54","date_gmt":"2025-07-08T16:28:54","guid":{"rendered":"https:\/\/air.com.vc\/blog\/?post_type=web-story&#038;p=17482"},"modified":"2025-07-08T17:03:14","modified_gmt":"2025-07-08T17:03:14","slug":"erros-campanha-marketing-de-influencia","status":"publish","type":"web-story","link":"https:\/\/air.com.vc\/blog\/web-stories\/erros-campanha-marketing-de-influencia\/","title":{"rendered":"Erros em marketing de influ\u00eancia que afetam sua campanha"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Lato%3Awght%40400%3B700\" rel=\"stylesheet\"\/><link href=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-8.jpg\" rel=\"preload\" as=\"image\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { 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0;\n                margin: 0;\n              }<\/p>\n<p>              @media (prefers-reduced-motion: no-preference) {\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n                \/*\n                  AMP CTA Layer will exactly occupy 74px regardless of any device.\n                  To space out captions 74px from the BOTTOM (AMP CTA Layer),\n                  74px from the TOP should also be spaced out and thus: 2 * 74px\n                  will be the desired max-height.\n                *\/\n                max-height: calc(100vh - (2 * 74px));\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-audio-sticker {\n                height: 100%;\n              }<\/p>\n<p>              .audio-sticker {\n                font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Erros em marketing de influ\u00eancia que afetam sua campanha<\/title><link rel=\"canonical\" href=\"https:\/\/air.com.vc\/blog\/web-stories\/erros-campanha-marketing-de-influencia\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Air\" publisher-logo-src=\"http:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/Air_logo_preferential_black.png\" title=\"Erros em marketing de influ\u00eancia que afetam sua campanha\" poster-portrait-src=\"http:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/cropped-campanha-de-marketing-de-influencia-8.jpg\"><amp-story-page id=\"2a16d62f-c3b9-431e-9fde-d41024ba7f49\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2e445e\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3d7ba85c-4da7-4116-b71c-31b87b2029e6\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-65.55556%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-8.jpg\" alt=\"tr\u00eas pessoaa tirando foto\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-8.jpg 1752w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-8-1536x1024.jpg 1536w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-8-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-8-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-8-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-8-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 53vh, 117vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:86.73139%;width:76.21359%;height:12.94498%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 2.5% 2.5% 2.5% 2.5%;background-clip:content-box;background-color:#fff\" id=\"el-71037b95-38c3-4191-8fe7-023f2caf8705\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.031847133757962234% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span><span style=\"font-weight: 700\">5 erros que podem acabar com a performance da sua campanha de marketing de influ\u00eancia<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"2e82fe6f-78ca-488a-ab78-70b7aeed5666\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2866aa\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bcada90e-1bca-4918-9fe5-24cb887f1d96\">\n<div style=\"position:absolute;width:237.16643%;height:100%;left:-68.58321%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-9.jpg\" alt=\"homem sendo fotografado\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-9.jpg 1222w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-9-1024x768.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-9-768x576.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-9-300x225.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-9-150x112.jpg 150w\" sizes=\"(min-width: 1024px) 46vh, 102vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:77.50809%;width:76.21359%;height:22.16828%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.4598540145985401% 1.4598540145985401% 1.4598540145985401% 1.4598540145985401%;background-clip:content-box;background-color:#fff\" id=\"el-8c46abcd-75c2-4447-b720-53be8da8d993\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.02866242038216556% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span><span style=\"font-weight: 700\">Erro 1: Escolher criadores s\u00f3 pelo n\u00famero de seguidores<\/span><br \/>\nAlcance \u00e9 importante, mas n\u00e3o diz tudo.<br \/>\nEngajamento, nicho e credibilidade valem mais do que n\u00fameros vazios.<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1506f915-2940-4447-8b56-369c78758d3c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#cfbfc5\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-5db6a204-fa77-4a31-9baa-50571af19893\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-127.22222%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-10.jpg\" alt=\"tr\u00eas mulheres se gravando\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-10.jpg 1368w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-10-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-10-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-10-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-10-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 50vh, 112vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:80.90615%;width:76.21359%;height:18.60841%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.7391304347826086% 1.7391304347826086% 1.7391304347826086% 1.7391304347826086%;background-clip:content-box;background-color:#fff\" id=\"el-320e890c-a77d-4d08-962a-b6969847a8fc\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.02866242038216556% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span><span style=\"font-weight: 700\">Erro 2: N\u00e3o definir objetivos claros<\/span><br \/>\nQuer awareness? Convers\u00e3o?<br \/>\nSem objetivo bem definido, voc\u00ea n\u00e3o vai saber o que medir e muito menos o que ajustar.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e3a50126-7c57-4662-9f30-ba071e8702d6\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#99824e\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8b66f14d-1e11-4630-81cb-e1cf500694f5\">\n<div style=\"position:absolute;width:118.51852%;height:100%;left:-9.25926%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-6.jpg\" alt=\"mulher tirando foto do homem\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-6.jpg 912w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-6-768x1152.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-6-683x1024.jpg 683w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-6-200x300.jpg 200w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-6-150x225.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:77.50809%;width:76.21359%;height:22.3301%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.4492753623188406% 1.4492753623188406% 1.4492753623188406% 1.4492753623188406%;background-clip:content-box;background-color:#fff\" id=\"el-ecc51ed0-637e-4762-b24d-40b792e37716\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.02866242038216556% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span><span style=\"font-weight: 700\">Erro 3: Briefing vago ou ausente<\/span><br \/>\nCriador n\u00e3o \u00e9 vidente.<br \/>\nUm bom briefing \u00e9 o mapa que guia a criatividade.<br \/>\nSem ele, at\u00e9 uma boa ideia pode n\u00e3o dar certo.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e68cef3e-4a6e-40c8-aaad-37d4adc7e5bf\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#cfc7c4\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f11a4d94-6fd4-4c89-b212-15e70b81d017\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-52.22222%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-5.jpg\" alt=\"duas mulheres tirando foto\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-5.jpg 1392w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-5-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-5-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-5-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-5-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:74.11003%;width:76.21359%;height:22.3301%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.4492753623188406% 1.4492753623188406% 1.4492753623188406% 1.4492753623188406%;background-clip:content-box;background-color:#fff\" id=\"el-4b8099a1-d5e1-481e-8dc6-8bede511dc16\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.02866242038216556% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span><span style=\"font-weight: 700\">Erro 4: Medir s\u00f3 curtidas<\/span><br \/>\nPerformance n\u00e3o se mede s\u00f3 com likes.<br \/>\nOlhe para cliques, coment\u00e1rios reais, tr\u00e1fego e vendas.<br \/>\nDados importam e contam hist\u00f3rias.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3f4f074f-ce3a-4f20-bf6a-c6702731e275\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b7aa9e\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-61a06d6c-26d3-4158-91a0-6d6904f1505a\">\n<div style=\"position:absolute;width:266.76849%;height:100%;left:-110.60647%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-4.jpg\" alt=\"mulher gravando\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-4.jpg 1310w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-4-1024x682.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-4-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-4-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-4-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 47vh, 105vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:77.34628%;width:76.21359%;height:22.3301%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.4492753623188406% 1.4492753623188406% 1.4492753623188406% 1.4492753623188406%;background-clip:content-box;background-color:#fff\" id=\"el-32586304-1796-40bf-bbc9-7beef4fe7fd5\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.02866242038216556% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span><span style=\"font-weight: 700\">Erro 5: Tratar criador como m\u00eddia<\/span><br \/>\nInfluenciador n\u00e3o \u00e9 s\u00f3 canal de divulga\u00e7\u00e3o.<br \/>\n\u00c9 coautor da campanha. Quando entra como parceiro, entrega mais verdade e mais resultado.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"47387658-e804-4d8f-8488-e24b7a8bba23\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#cacdc8\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d566bbac-4f36-4382-8fe6-2986502f0ec2\">\n<div style=\"position:absolute;width:266.57733%;height:100%;left:-117.73311%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-3.jpg\" alt=\"duas pessoas gravando\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-3.jpg 1492w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-3-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-3-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-3-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-3-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 52vh, 116vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:77.50809%;width:76.21359%;height:22.3301%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.4492753623188406% 1.4492753623188406% 1.4492753623188406% 1.4492753623188406%;background-clip:content-box;background-color:#fff\" id=\"el-16b21c15-3b64-4180-b711-3166ad2d1cff\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.02866242038216556% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span><span style=\"font-weight: 700\">O impacto dos erros<\/span><br \/>\nCampanhas mal planejadas viram ru\u00eddo.<br \/>\nVoc\u00ea gasta mais, converte menos e ainda pode desgastar sua imagem com o p\u00fablico.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d84ce9a0-ea8a-414f-8050-4fbe27037f07\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#7c7052\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e51e103f-f1b9-4cb7-b498-f33e5cadf28e\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-34.44445%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-2.jpg\" alt=\"pessos conversando\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-2.jpg 1440w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-2-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-2-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-2-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-2-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 55vh, 121vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:71.0356%;width:76.21359%;height:28.9644%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.1173184357541899% 1.1173184357541899% 1.1173184357541899% 1.1173184357541899%;background-clip:content-box;background-color:#fff\" id=\"el-14905112-0356-4ed0-84f5-26d94c497053\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.02866242038216556% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span><span style=\"font-weight: 700\">O caminho certo<\/span><br \/>\n\u2013 Escolha criadores alinhados com seus valores<br \/>\n\u2013 Seja claro nos objetivos<br \/>\n\u2013 Briefing bem feito \u00e9 meio caminho<br \/>\n\u2013 Use dados para otimizar<br \/>\nConfie na criatividade do influenciador<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"97fc9a60-f4c6-4ad7-949c-15ed80b74bb4\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#abaaac\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3b9a179e-70dc-4e2f-9627-e0b64f13a154\">\n<div style=\"position:absolute;width:336.77903%;height:100%;left:-93.94507%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-7.jpg\" alt=\"mulher fazendo uma grava\u00e7\u00e3o\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-7.jpg 843w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-7-768x405.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-7-300x158.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-7-150x79.jpg 150w\" sizes=\"(min-width: 1024px) 52vh, 115vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:77.34628%;width:76.21359%;height:22.3301%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.4492753623188406% 1.4492753623188406% 1.4492753623188406% 1.4492753623188406%;background-clip:content-box;background-color:#fff\" id=\"el-05d23e10-31a1-42cc-9d5c-d7725425faa6\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.02866242038216556% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span><span style=\"font-weight: 700\">Performance de verdade tem m\u00e9todo<\/span><br \/>\nNa Air, a gente combina curadoria, dados, estrat\u00e9gia e sensibilidade.<br \/>\nA performance vem como consequ\u00eancia da conex\u00e3o certa.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e8196c0a-8b2b-4d81-b72c-29f7164d32cd\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#bfbbb8\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-acfb79af-e5e1-410e-bfbb-b4dc8ee5bbd9\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-83.33334%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-1.jpg\" alt=\"Pessoas olhando as fotos\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-1.jpg 486w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-1-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/campanha-de-marketing-de-influencia-1-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 56vh, 124vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:77.50809%;width:76.21359%;height:22.3301%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6369426751592357% 0.6369426751592357% 0.6369426751592357% 0.6369426751592357% \/ 1.4492753623188406% 1.4492753623188406% 1.4492753623188406% 1.4492753623188406%;background-clip:content-box;background-color:#fff\" id=\"el-f2f24205-2224-4f44-b75e-c9eac3b4cb13\"><a href=\"https:\/\/air.com.vc\/\" target=\"_blank\" rel=\"noreferrer\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.02866242038216556% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:left;padding:1.2738853503184715% 2.547770700636943%;color:#000000\"><span>Quer evitar esses erros e criar campanhas que realmente performam?<br \/>\nA gente te ajuda.<br \/>\n<span style=\"font-weight: 700\">Conhe\u00e7a a Air<\/span><br \/>\n\ud83c\udf10 air.com.vc<\/span><\/p>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evite os principais erros que comprometem resultados em campanhas com influenciadores. Saiba como melhorar briefing, m\u00e9tricas e escolha de criadores.<\/p>\n","protected":false},"author":3,"featured_media":17493,"template":"","meta":{"web_stories_publisher_logo":17431,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-17482","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Erros em marketing de influ\u00eancia que afetam sua campanha - Air<\/title>\n<meta name=\"description\" content=\"Evite os principais erros que comprometem resultados em campanhas com influenciadores. Saiba como melhorar briefing, m\u00e9tricas e escolha de criadores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/air.com.vc\/blog\/web-stories\/erros-campanha-marketing-de-influencia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erros em marketing de influ\u00eancia que afetam sua campanha - Air\" \/>\n<meta property=\"og:description\" content=\"Evite os principais erros que comprometem resultados em campanhas com influenciadores. 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