{"id":17435,"date":"2025-07-03T14:17:28","date_gmt":"2025-07-03T14:17:28","guid":{"rendered":"https:\/\/air.com.vc\/blog\/?post_type=web-story&#038;p=17435"},"modified":"2025-07-08T17:02:55","modified_gmt":"2025-07-08T17:02:55","slug":"influencia-no-funil-branding-e-performance-conectados","status":"publish","type":"web-story","link":"https:\/\/air.com.vc\/blog\/web-stories\/influencia-no-funil-branding-e-performance-conectados\/","title":{"rendered":"Influ\u00eancia no funil: branding e performance conectados"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Lato%3Awght%40400%3B700\" 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margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-audio-sticker {\n                height: 100%;\n              }<\/p>\n<p>              .audio-sticker {\n                font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>Influ\u00eancia no funil: branding e performance conectados<\/title><link rel=\"canonical\" href=\"https:\/\/air.com.vc\/blog\/web-stories\/influencia-no-funil-branding-e-performance-conectados\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"Air\" publisher-logo-src=\"http:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/Air_logo_preferential_black.png\" title=\"Influ\u00eancia no funil: branding e performance conectados\" poster-portrait-src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/cropped-funil-de-marketing-5.jpg\"><amp-story-page id=\"392a8931-e91c-4809-ab9b-7601b2eaf4d1\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f4d677\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1715d8ed-d8ae-4555-b698-c4f91149050e\">\n<div style=\"position:absolute;width:234.59747%;height:100%;left:-64.52096%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-5.jpg\" alt=\"Uma mulher segurando a c\u00e2mera\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-5.jpg 1763w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-5-1536x1164.jpg 1536w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-5-1024x776.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-5-768x582.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-5-300x227.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-5-150x114.jpg 150w\" sizes=\"(min-width: 1024px) 49vh, 108vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:88.1877%;width:76.69903%;height:12.94498%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 2.5% 2.5% 2.5% 2.5%;background-clip:content-box;background-color:#fff\" id=\"el-4b80f810-6f5a-4005-8f2f-3f396ba64a0d\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.03164556962025362% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.323625em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Como usar influenciadores para conectar branding e performance em todo o funil de marketing<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"645c5a07-dd56-446c-b1d0-148d66aeb828\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#a99b88\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-22b1b74a-f3c5-4ea5-a2e9-1859a70cdfc6\">\n<div style=\"position:absolute;width:266.6146%;height:100%;left:-83.3073%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/o-que-e-marketing-de-influencia-e-como-funciona-para-marcas-scaled.jpg\" alt=\"influenciadora gravando\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/o-que-e-marketing-de-influencia-e-como-funciona-para-marcas-scaled.jpg 2560w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/o-que-e-marketing-de-influencia-e-como-funciona-para-marcas-2048x1365.jpg 2048w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/o-que-e-marketing-de-influencia-e-como-funciona-para-marcas-1536x1024.jpg 1536w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/o-que-e-marketing-de-influencia-e-como-funciona-para-marcas-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/o-que-e-marketing-de-influencia-e-como-funciona-para-marcas-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/o-que-e-marketing-de-influencia-e-como-funciona-para-marcas-300x200.jpg 300w\" sizes=\"(min-width: 1024px) 53vh, 118vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:79.28803%;width:76.69903%;height:8.25243%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 3.9215686274509802% 3.9215686274509802% 3.9215686274509802% 3.9215686274509802%;background-clip:content-box;background-color:#fff\" id=\"el-32414b0c-34f6-43c7-9537-43bf0684e789\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">O funil mudou, e o marketing tamb\u00e9m<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:82.68608%;width:76.69903%;height:18.60841%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.7391304347826086% 1.7391304347826086% 1.7391304347826086% 1.7391304347826086%;background-clip:content-box;background-color:#fff\" id=\"el-6defc6d2-50c8-4268-98f4-ac0af2fb1083\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>As pessoas n\u00e3o seguem mais um caminho linear at\u00e9 comprar.<br \/>\nHoje, elas descobrem, comparam e decidem em tempo real com influ\u00eancia em cada etapa.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"be7db68e-b48a-491f-b16a-7ba11a8c7e00\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e1b08a\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4c49be4e-b5b8-424c-aabb-e289a306d7ce\">\n<div style=\"position:absolute;width:266.53653%;height:100%;left:-80.49048%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-8.jpg\" alt=\"Mulher negra sendo fotografada\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-8.jpg 2048w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-8-1536x1025.jpg 1536w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-8-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-8-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-8-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-8-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:79.28803%;width:76.69903%;height:4.85437%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 6.666666666666667% 6.666666666666667% 6.666666666666667% 6.666666666666667%;background-clip:content-box;background-color:#fff\" id=\"el-bfee2e8f-38bc-4ddf-93d1-64a9e25fb721\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Influ\u00eancia n\u00e3o \u00e9 s\u00f3 topo de funil<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:82.68608%;width:76.69903%;height:18.60841%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.7391304347826086% 1.7391304347826086% 1.7391304347826086% 1.7391304347826086%;background-clip:content-box;background-color:#fff\" id=\"el-94b519ad-db0f-4877-b159-57bb18e57859\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>J\u00e1 foi o tempo em que influenciador servia s\u00f3 pra dar visibilidade.<br \/>\nCriadores certos conectam marcas com audi\u00eancia em todas as fases: da descoberta \u00e0 convers\u00e3o.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bb8e7a48-002e-40ee-9dde-383988e08e69\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#71d0b3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d41bf78a-e79e-4f18-8882-3485d1b3b793\">\n<div style=\"position:absolute;width:213.85051%;height:100%;left:-65.25859%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing.jpg\" alt=\"Influenciadora segurando a c\u00e2mera\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing.jpg 1654w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-1536x1277.jpg 1536w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-1024x851.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-768x638.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-300x249.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-150x125.jpg 150w\" sizes=\"(min-width: 1024px) 52vh, 115vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:79.12621%;width:76.69903%;height:8.25243%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 3.9215686274509802% 3.9215686274509802% 3.9215686274509802% 3.9215686274509802%;background-clip:content-box;background-color:#fff\" id=\"el-df795f7a-6db5-4652-8472-996a78435593\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Branding com criadores \u00e9 sobre afinidade<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:86.24595%;width:76.69903%;height:18.60841%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.7391304347826086% 1.7391304347826086% 1.7391304347826086% 1.7391304347826086%;background-clip:content-box;background-color:#fff\" id=\"el-2142a9f1-7232-41ec-93dc-0d6454acd406\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>Quando um criador representa os valores da marca, ele gera conex\u00e3o real.<br \/>\n\u00c9 sobre pertencimento, sobre ver e se ver.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b4652352-c307-4687-806d-6b1f83ce8f51\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c7a069\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8bbd5955-2bc9-4b7e-b6d5-fc061009897f\">\n<div style=\"position:absolute;width:150.51852%;height:127%;left:-50.31482%;top:-11%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-7.jpg\" alt=\"Uma pessoa tirando foto do computador\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-7.jpg 912w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-7-768x1152.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-7-683x1024.jpg 683w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-7-200x300.jpg 200w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-7-150x225.jpg 150w\" sizes=\"(min-width: 1024px) 57vh, 128vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:82.8479%;width:76.69903%;height:8.25243%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 3.9215686274509802% 3.9215686274509802% 3.9215686274509802% 3.9215686274509802%;background-clip:content-box;background-color:#fff\" id=\"el-3b5106ca-060a-47ce-b534-de7b0c722745\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Influ\u00eancia que vende: sim, d\u00e1 resultado<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:86.24595%;width:76.69903%;height:15.21036%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 2.127659574468085% 2.127659574468085% 2.127659574468085% 2.127659574468085%;background-clip:content-box;background-color:#fff\" id=\"el-15ed1146-fc10-4f2d-9562-6b0810454f6b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>N\u00e3o \u00e9 s\u00f3 est\u00e9tica.<br \/>\nCriadores tamb\u00e9m geram cliques, tr\u00e1fego, cadastro, cupom, carrinho cheio e checkout.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a5a7a08c-b126-45c9-892b-9d5bf4958149\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#291910\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-47e76ae3-f00a-4915-bc99-89e0180e7f9d\">\n<div style=\"position:absolute;width:265.1341%;height:100%;left:-82.56705%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-9.jpg\" alt=\"Mulher negra tirando foto\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-9.jpg 1384w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-9-1024x687.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-9-768x515.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-9-300x201.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-9-150x101.jpg 150w\" sizes=\"(min-width: 1024px) 57vh, 126vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:82.8479%;width:76.69903%;height:4.85437%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 6.666666666666667% 6.666666666666667% 6.666666666666667% 6.666666666666667%;background-clip:content-box;background-color:#fff\" id=\"el-54246d82-af35-40b2-bf57-b4f3c1594303\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Estrat\u00e9gia \u00e9 chave: n\u00e3o \u00e9 s\u00f3 postar<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:86.24595%;width:76.69903%;height:15.21036%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 2.127659574468085% 2.127659574468085% 2.127659574468085% 2.127659574468085%;background-clip:content-box;background-color:#fff\" id=\"el-b501b2e8-f0e6-4577-877a-44303392a328\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>Funciona quando h\u00e1 curadoria, dados, briefing e plano.<br \/>\nPerformance n\u00e3o vem do acaso. Vem de m\u00e9todo.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a72438ec-e669-4543-a952-9040757b17a1\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c7ad83\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-698cbf25-9193-422e-9722-533729b54553\">\n<div style=\"position:absolute;width:266.6146%;height:100%;left:-83.3073%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/agencia-de-marketing-digital-scaled.jpg\" alt=\"menina gerando conte\u00fado\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/agencia-de-marketing-digital-scaled.jpg 2560w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/agencia-de-marketing-digital-2048x1365.jpg 2048w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/agencia-de-marketing-digital-1536x1024.jpg 1536w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/agencia-de-marketing-digital-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/agencia-de-marketing-digital-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/agencia-de-marketing-digital-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/06\/agencia-de-marketing-digital-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 60vh, 134vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:68.77023%;width:76.69903%;height:4.85437%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 6.666666666666667% 6.666666666666667% 6.666666666666667% 6.666666666666667%;background-clip:content-box;background-color:#fff\" id=\"el-88fa47b4-f34c-4333-ae61-60aa7f16c005\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Use criadores em todas as etapas<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:72.16828%;width:76.69903%;height:28.9644%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.1173184357541899% 1.1173184357541899% 1.1173184357541899% 1.1173184357541899%;background-clip:content-box;background-color:#fff\" id=\"el-dc067375-1de3-4e59-aeeb-95180ebba841\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>\u2014 Descoberta: v\u00eddeo curto, trends, entretenimento<br \/>\n&#8211; &nbsp;Considera\u00e7\u00e3o: review, unboxing, comparativos<br \/>\n\u2014 Decis\u00e3o: promo\u00e7\u00f5es, provas sociais, gatilhos<br \/>\n\u2014 P\u00f3s-venda: fideliza\u00e7\u00e3o, comunidade, recompra<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f1ee73de-586b-4f77-be7c-8358552b712f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#e7a421\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3ba4863a-a823-4ee1-9d46-111c519be18d\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-72.77778%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-1.jpg\" alt=\"V\u00e1rios influenciadores juntos\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-1.jpg 1752w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-1-1536x1024.jpg 1536w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-1-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-1-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-1-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-1-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 55vh, 123vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:79.12621%;width:76.69903%;height:4.85437%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 6.666666666666667% 6.666666666666667% 6.666666666666667% 6.666666666666667%;background-clip:content-box;background-color:#fff\" id=\"el-212dfc43-7b24-4493-b9c8-03e281310182\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">M\u00e9tricas para cada momento<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:82.52427%;width:76.69903%;height:22.16828%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 1.4598540145985401% 1.4598540145985401% 1.4598540145985401% 1.4598540145985401%;background-clip:content-box;background-color:#fff\" id=\"el-514de933-44b0-46e3-9182-daa77e4f05ed\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>\u2014 Branding? Olha para alcance, sentimento e lembran\u00e7a.<br \/>\n\u2014 Performance? CTR, convers\u00e3o e ROI.<br \/>\n\u2014 A soma dos dois? Leva \u00e0 constru\u00e7\u00e3o de marca com resultado.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"7c26c454-5d4b-46d6-8b59-f077e799206f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#2f3c56\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-1d6cd0be-c2d0-41a4-b765-3300a0ddb399\">\n<div style=\"position:absolute;width:239.72193%;height:100%;left:-114.79115%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-11.jpg\" alt=\"Mo\u00e7a segurando o notebook\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-11.jpg 1250w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-11-1024x759.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-11-768x570.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-11-300x222.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-11-150x111.jpg 150w\" sizes=\"(min-width: 1024px) 50vh, 111vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:79.12621%;width:76.69903%;height:8.25243%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 3.9215686274509802% 3.9215686274509802% 3.9215686274509802% 3.9215686274509802%;background-clip:content-box;background-color:#fff\" id=\"el-39429ce1-2754-4462-af24-491b31350cf2\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Marcas que equilibram os dois crescem mais<\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:86.24595%;width:76.69903%;height:15.21036%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 2.127659574468085% 2.127659574468085% 2.127659574468085% 2.127659574468085%;background-clip:content-box;background-color:#fff\" id=\"el-8cba8fea-52ab-4da8-9da3-0688b5619a47\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>Branding constr\u00f3i. Performance sustenta.<br \/>\nCriadores certos fazem os dois ao mesmo tempo.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a62f7ceb-46b4-415a-9e8a-0d990c77b5fa\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#715886\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c3639a80-a366-4248-8a88-a65c26550d05\">\n<div style=\"position:absolute;width:266.66667%;height:100%;left:-62.22222%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-3.jpg\" alt=\"Menina mostrando ambos os dedos\" srcSet=\"https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-3.jpg 1680w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-3-1536x1024.jpg 1536w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-3-1024x683.jpg 1024w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-3-768x512.jpg 768w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-3-300x200.jpg 300w,https:\/\/air.com.vc\/blog\/wp-content\/uploads\/2025\/07\/funil-de-marketing-3-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 54vh, 121vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:91.26214%;width:76.69903%;height:8.25243%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 3.9215686274509802% 3.9215686274509802% 3.9215686274509802% 3.9215686274509802%;background-clip:content-box;background-color:#fff\" id=\"el-49301a09-2e59-40d3-a3e5-94431a8319a6\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span><span style=\"font-weight: 700\">Conhe\u00e7a a Air<\/span><br \/>\n\ud83c\udf10 air.com.vc<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:79.61165%;width:76.69903%;height:11.65049%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6329113924050633% 0.6329113924050633% 0.6329113924050633% 0.6329113924050633% \/ 2.7777777777777777% 2.7777777777777777% 2.7777777777777777% 2.7777777777777777%;background-clip:content-box;background-color:#fff\" id=\"el-24385524-44d1-4ab7-a65e-7ffe2f0e4069\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.028481012658227806% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.19;text-align:justify;padding:1.2658227848101267% 2.5316455696202533%;color:#000000\"><span>Quer transformar seu funil com influ\u00eancia inteligente?<br \/>\nA gente te ajuda a conectar tudo.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra como usar influenciadores para impulsionar branding e performance em todas as etapas do funil com estrat\u00e9gia, dados e resultado real.<\/p>\n","protected":false},"author":3,"featured_media":17437,"template":"","meta":{"web_stories_publisher_logo":17431,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-17435","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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